Plan
We uncover brand and consumer truths to define meaningful opportunities.
Development
We align people, product, and investment through a disciplined business case and financial strategy.
Execute
We build scalable sourcing and production ecosystems rooted in precision, safety, and regulatory rigor.
Launch
A product launch that transforms vision into a compelling market moment.
Plan (2-4 weeks)
Strategic insight, market research, and brand alignment lay the foundation for innovation
The planning phase, typically spanning two to four weeks, is dedicated to understanding your vision, target market, and competitive landscape. We conduct in-depth market research, analyze consumer trends, and identify white space opportunities. This phase culminates in a clear product brief and strategic roadmap, ensuring your innovation is aligned with business objectives and poised for market success.
Development (3-6 months)
Customer-centric design, rigorous testing, and strategic planning transform ideas into viable products
During the development phase, which spans three to six months, we focus on translating the strategic plan into tangible product concepts. This involves iterative design, ingredient sourcing, formula development, and comprehensive performance testing. We conduct consumer insights studies, refine prototypes, and ensure all design and functional specifications meet market demands and regulatory standards. Our goal is to create innovative, high-quality products that are poised for successful launch.
Execute (6-8 months)
Advanced design, disciplined R&D, and quality-led execution deliver market-ready products with confidence and consistency
Over the next six to eight months, we will finalize the sourcing model and begin scale-up activities that prepare the product for production. During this time, we will create 3D models and designs, complete R&D testing with a focus on safety, and address all regulatory requirements. We will then conduct final safety testing, finalize technical specifications, and coordinate production and logistics. The work will conclude with a comprehensive quality assessment to ensure the product is ready for market.
Launch (6-8 months)
Where insight, design, and execution converge to create lasting impact
During the launch phase, we will focus on go-to-market execution, manage key milestones to ensure everything stays on track, and conduct post-launch analytics to measure performance and guide future improvements.